Hi Reader,
Last week, we moved house.
Not to a new country. Not across the world. Just about a hundred miles further south.
But as I unpacked boxes and began wiring up my studio space again, I couldn’t help but reflect on something that used to feel completely out of reach.
This business — my content, my coaching, my community — came with me.
No break in service. No explaining anything to a boss. No downtime. No disruption.
Just open the laptop, plug in the camera, and carry on doing the work I love from a new space that fits the next chapter of our life.
OK, so actually I had a audio to setup, but you get the point!
That’s why I’m so passionate about this idea of the Digital Stage.
Because it’s not tied to a specific location.
It moves with you.
It grows with you.
And when it’s built right, it gives you the freedom to keep showing up wherever you are.
What freedom really looks like
People often imagine freedom in business as some version of working from a beach with a laptop and a coconut.
That may be part of the vision for some. But for me, freedom has always looked a little different.
It is the ability to move when life moves.
It is the flexibility to change the setting without losing momentum.
It is knowing that the way you earn a living is not tied to one location, one routine, or one power socket.
And at the centre of that freedom is a powerful realisation.
The real power of your digital stage
If you can show up on video with clarity and confidence, you can create real impact from anywhere.
That is what the Digital Stage is.
Not a platform. Not a product.
It is a mindset. It is the moment you choose to make your voice visible and your value scalable.
Four things that make this possible
You do not need a studio.
You do not need a team.
You do not need to have it all figured out.
You need four simple things.
- A camera so people can see you and connect
- A microphone so they can hear you and trust what you say
- Some basic lighting to bring presence to the screen
- A system that lets you show up and serve without starting from scratch every time
With those in place, you can teach, sell, coach, lead, and grow from just about anywhere.
Whether you move five miles down the road or five thousand across the world, your business still shows up. So do you.
Three questions to reflect on
If you are already building something online or thinking about starting, ask yourself these three questions:
- If I had to move tomorrow, what part of my business would come with me? What part would break?
- Do my systems rely on me being physically present every time? Or could someone engage with my work without me being live?
- Am I building for this month, or building for the long run?
These are not checklist questions. They are compass questions. They help you orient your business toward something sustainable, flexible, and aligned with the life you want.
So yes, we moved house last week.
Same business. Same work. Same mission.
Different view. Better fit. More breathing room.
That is the kind of freedom I want for you too.
It does not require a radical reinvention. Just the right tools and a shift in how you think about where your business really lives. Talk soon, Alec
