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Empowering business professionals and coaches to enhance their online presence and elevate their presentations with the latest tech solutions. My mission is to help you become more productive, impactful, and professional with tech, so you can confidently present yourself and your content online.
Hi Reader, When people ask me how I use ChatGPT, I tend to start with the same answer: it depends which level you’re talking about. Most people sit at the basic level. They type in a prompt, get an output, and move on. They are basically just getting it to do their bidding. A smaller group moves to level two, treating ChatGPT as a thinking partner. They bring it into their planning, their brainstorming, their strategy sessions. It becomes a sounding board and helps them generate new ideas. I...
Hi Reader, Let’s talk about “best practices.” In particular, e-mail marketing best practices! You know the ones I mean... the rules we’re told to follow in email marketing, launches, sales. Like: Structure your launch sequence to present the offer from different angles as people need to hear the message more than once. Stick to a single call to action... too many choices reduce clicks and confuse readers. Send multiple reminder emails on the final day to maximise conversions. The truth is…...
Hi Reader, One of the most common questions I get asked is: “How do you decide what content you share for free, and what you put behind a paywall?” It’s a fair question. Especially when I’ve been speaking at quite a few free events lately. Today, for example, I’m kicking off the free "No Editing Required" Workshop with Ecamm, which starts in just a few hours. It’s a hands-on, practical series that shows how I create all my video content in one take, without edits. (You can find all the...