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Hi Reader, Recently, I’ve been working on a book version of a course I created last month.
The Confidence Switch book expands on the ideas from the course into a deeper exploration of on-camera presence, visibility, and inner growth.
At the same time, I’ve been thinking more intentionally about how to deliver that message as a talk.
Not a tech tutorial. Not a workshop walkthrough. But a real talk. The kind that shifts something inside the audience. The kind that sticks.
And that’s exactly why this book stood out.
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The Referable Speaker
“Your guide to building a talk that drives impact and gets you booked and rebooked”
by Andrew Davis & Michael Port
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✍️ About the Authors
Andrew Davis is a keynote speaker and former television producer for The Today Show with a reputation for helping experts turn their ideas into impactful talks.
Michael Port is the founder of Heroic Public Speaking and author of multiple bestsellers including Book Yourself Solid.
Together, they unpack what separates speakers who just speak from speakers who get referred again and again.
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📖 About the Book
The Referable Speaker is a practical guide for crafting talks that leave a lasting impression and generate momentum for your brand, business, and ideas.
The core argument? Being a good speaker isn’t enough. To build a sustainable speaking career, your talk itself must be referable. That means it’s memorable, transformational, and aligned with a big idea that people want to share.
The book breaks down how to structure, refine, and position your talk so it leads to more opportunities, not just applause.
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💡 Why This Book Matters
This book was recently recommended to me by Cat Mulvihill—and of course, coming from Cat, I knew it would be solid. But it resonated more deeply than I expected.
There’s a subtle but important distinction between delivering great information and delivering a referable idea.
Many of my past talks have been rooted in technical skills—tutorials, presentations, live production workflows. They’ve served a purpose. But they’re not the kind of talks people build keynotes or TED-style talks around. They don’t typically spark that deeper shift or create a narrative others want to repeat.
That’s what this book helped clarify.
It reminded me that real authority isn’t just built through teaching—it’s built through sharing big, repeatable ideas that travel beyond the room. And it’s part of the reason I’ve been creating new courses and content that go beyond the “how-to” and into mindset, presence, and transformation.
The Referrable Speaker challenged me to think about how my ideas are packaged, delivered, and remembered.
And if you’re someone who speaks, teaches, or simply wants to grow your authority through your ideas, I think you’ll find it just as valuable.
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💬 Join The Conversation
Digital Stage Network members — let’s dive deeper in the community, ask questions, and connect with others who are reading along. We’ll also be having our first Book Club meet-up next month (details to follow!).
Not a member yet? No worries. We’ve got something exciting in the works. Stay tuned — I know I’ve said that in the past few editions of this newsletter, but honestly… it’s coming. And it’ll be worth the wait.
In the meantime, I hope you enjoy this week’s read. And if it sparks something for you, feel free to hit reply and let me know what stood out.
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Have a great day, Alec 🙏😊
Alec Johnson Founder 🎬 Take One Tech
Need Help? ☎️ Book a call with me
Disclaimer: This email may include affiliate links. I only share products and services I believe in. If you choose to make a purchase, I may earn a small commission at no extra cost to you. It’s a simple way to support the work I do. Thanks!
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NEED MORE SUPPORT?
If you want to increase your impact in online meetings, presentations and in your content, here's how I can help:
1.) Consultation Services: Through exclusive one-on-one consultation and coaching sessions, I help entrepreneurs, business professionals, and coaches to enhance their online presence and elevate their presentations with the latest tech solutions. Get personalised insights and actionable strategies to navigate your unique challenges, enabling you to deliver your true value and maximise your impact on the digital stage. Let’s chat and take the next step on your journey to digital mastery today.
2.) Digital Stage Academy : Unlock the power of technology to revolutionise your online presence. Explore a vast array of courses and learning resources in the Digital Stage Academy, designed to make you a tech-savvy presenter. From mastering Ecamm Live to creating immersive Keynote presentations to harnessing the power of stream deck and all the gear, and on to monetising from your digital stage, there's a course and resources for every need. Get started on your journey to digital stage mastery today.
3.) Public Speaking Engagements : Looking to inspire your team or audience with transformative ideas about mastering the Digital Stage? I am available for keynote speeches, webinars, workshops, and panel discussions. My presentations are tailor-made to motivate and educate, offering practical tips and insights to become tech-confident. Let's connect!
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