Hi Reader,
A few weeks ago, I received an email I might have jumped at in the past.
It was an invitation to speak at VidFest, one of the biggest creator events in the world.
A real honour, and something I’ve said yes to before without hesitation.
But this time, I turned it down.
Not because I didn’t want to go. I had a clear session I would have loved to deliver.
But because I’m in a different season now... a quieter, more intentional one.
To attend would’ve meant flying halfway around the world for a panel slot.
And the truth is, that just doesn’t align with where my energy and focus are going right now.
Instead, I’ve been saying no to a few things:
- No to new visibility pushes
- No to PR outreach (for now)
- No to some structural changes I’d originally planned for the Academy
Not because those things aren’t important.
But because there’s something deeper I’ve been working on behind the scenes... something more foundational than a new funnel or content strategy.
Over the past few months, I’ve been building a system I call my Optimal Performance OS.
It’s not a productivity hack.
It’s not a business blueprint.
It’s not someone else’s step-by-step system.
It’s a personal operating system. A way of designing your days, your decisions, and your creative flow so that the work you’re doing actually feels aligned with the life you want to live.
And yes, I’ve been building it with ChatGPT. But not in the way most people are teaching.
Too many creators are stuck at the surface level of AI:
“Here’s how to write your YouTube script with a prompt.”
“Here’s how to crank out content faster.”
That’s fine. But it’s not transformational.
Because the real reason most people aren’t creating, launching, or growing isn’t lack of tools, it’s something deeper.
Even today, inside the Digital Stage Launchpad live training session, one of our members said something that really struck me:
“I know what I have to do… it’s just taking the step to actually record.”
And that’s it, isn’t it?
You can have all the knowledge, gear, strategy, and software…
But if the internal resistance is still there... procrastination, overthinking, perfectionism, fatigue... you’ll stay stuck.
That’s been my battle for years.
If you’ve followed my content, you’ll know I’ve spoken openly about procrastination and the invisible weight it can carry.
But something changed for me in April and I can honestly say I haven’t experienced those same blocks since.
Not because I “fixed” myself., but because I finally created a system for me, with AI as a mirror, guide, and companion.
It helped me think clearly, move intentionally, and stay aligned with what actually matters.
And that’s what I’ll be teaching later this year, in what I believe will be my most transformational program ever.
The truth is, most 'creators' don’t want to be just content creators, or course builders, or live streamers.
They want to build businesses that give them freedom.
But really, they want the life that freedom makes possible.
And that starts with inner alignment, not another template.
If you’ve been feeling the tension between what you’re doing and what you really want to build…
If you’ve felt the pull toward simplicity, sustainability, and purpose…
You’re not alone.
Sometimes the most powerful move you can make is to stop chasing momentum and start designing alignment.
More on that soon.
Big things are coming in Q4. And I can’t wait to share them with you.
If any of this resonates with you, or if you’d like to learn more, just hit reply.
Always happy to talk about what’s working, what’s shifting, and what’s coming. Talk soon, Alec.
