Hi Reader, Let’s talk about “best practices.” In particular, e-mail marketing best practices! You know the ones I mean... the rules we’re told to follow in email marketing, launches, sales. Like: Structure your launch sequence to present the offer from different angles as people need to hear the message more than once. Stick to a single call to action... too many choices reduce clicks and confuse readers. Send multiple reminder emails on the final day to maximise conversions. The truth is…...
about 2 months ago • 4 min read
Hi Reader, One of the most common questions I get asked is: “How do you decide what content you share for free, and what you put behind a paywall?” It’s a fair question. Especially when I’ve been speaking at quite a few free events lately. Today, for example, I’m kicking off the free "No Editing Required" Workshop with Ecamm, which starts in just a few hours. It’s a hands-on, practical series that shows how I create all my video content in one take, without edits. (You can find all the...
2 months ago • 7 min read
Hi Reader, This Friday, I’ll be a guest on a webinar titled “Why Video is Your New Business Card.” It’s a good title... punchy and memorable. But it got me thinking, because for years, I’ve been saying something slightly different: Video is your new business suit. It’s not about style or fashion. It’s about signals. For decades, people have worn business attire not just to look smart, but to communicate things: Respect for the people they’re meeting Confidence in themselves Attention to...
2 months ago • 6 min read
If recording videos feels overwhelming, complicated, or time-consuming, I’ve got something that could change everything for you. Hi Reader,I’m partnering with Ecamm to run a brand new live workshop that could change the way you create content. It’s called 'No Editing Required - The Ecamm One-Take Video Method', and it’s happening July 15–18—completely FREE to attend. Over three days, I’ll walk you through the exact method I use to create all my videos, from courses to livestreams to YouTube...
2 months ago • 3 min read
Hi Reader, A few weeks ago, I received an email I might have jumped at in the past. It was an invitation to speak at VidFest, one of the biggest creator events in the world. A real honour, and something I’ve said yes to before without hesitation. But this time, I turned it down. Not because I didn’t want to go. I had a clear session I would have loved to deliver. But because I’m in a different season now... a quieter, more intentional one. To attend would’ve meant flying halfway around the...
3 months ago • 6 min read
Hi Reader, Today, we wrapped up Phase One of the Digital Stage Launchpad, the 15-week guided program where I’m walking a group through creating and launching their digital product from scratch. The program is divided into three key phases: Phase 1 – Clarify (5 weeks): Get clear on what you’re building, who it’s for, and why it matters Phase 2 – Build (4 weeks): Set up the infrastructure, design the course, and prep for recording Ecamm Live Accelerator (2 weeks): An intensive, hands-on stretch...
3 months ago • 7 min read
Hi Reader, I’m going to keep this one short. I’ve been under the weather for the past few days. Nothing serious, just low energy and a bit off. I had a couple of zoom calls today and also ran a live training for the Digital Stage Launchpad Program, but truthfully, I wasn’t feeling up to writing this newsletter. Still, I wanted to show up. Because sometimes… less is enough. In that spirit, here are five reminders from this week that less can actually be more: 1. When creating a course In...
3 months ago • 3 min read
Hi Reader, I recently kicked off the very first session of the Digital Stage Launchpad. It’s always a bit surreal, starting something like this. You know there are people signed up. You’ve seen their names on the list. But until you actually get into the room with them (virtually or otherwise), it’s hard to know what to expect. There were a few familiar faces, and a few I didn’t recognise. But what happened next caught me off guard. After one of the newer members finished asking a question,...
3 months ago • 5 min read
Hi Reader, Every now and then, I get a comment on one of my videos that makes me smile. Someone will say something like, “Great video, I didn’t even notice the edits.” It always makes me smile for two reasons. First, because that’s the secret. There are no edits. Everything I publish, from YouTube videos to full courses, is recorded in one take. (Hence the channel name 'Take One Tech') Second, because if I were editing, I’d probably cut half of it out. The filler words, the self-corrections,...
4 months ago • 6 min read