Hi Reader,
I’ve just come off the back of the delivering the Ecamm Live Accelerator, and it reminded me of something I’ve seen again and again over the years.
The biggest breakthroughs rarely come from the planned material.
They come from the conversations that happen around it.
Someone asks a question they almost didn’t ask.
Someone else realises they’ve been stuck on the same thing but never quite named it.
A follow-up question opens a door no one knew was there, and suddenly the whole group benefits.
What’s interesting is that, more often than not, the most valuable insight for someone doesn’t come from their own question at all.
It comes from hearing someone else articulate a problem they didn’t yet realise they had.
That’s the part you can’t get from watching content alone.
You can learn a lot from tutorials, replays, and courses. They absolutely matter.
But there’s a different kind of learning that only happens in live environments.
It happens when ideas collide.
When assumptions get challenged.
When someone says, “I thought it was just me."
Live settings create momentum because they introduce perspective.
They compress time.
They surface blind spots earlier.
They normalise the friction that most people quietly assume means they’re doing something wrong.
Video has a way of surfacing things people don’t expect.
Someone might arrive with a technical question, but as they talk it through, it becomes clear there’s a deeper workflow issue going on.
Having space to explore that out loud, with other people in the room, often makes the real issue obvious far faster than trying to struggle to a solution alone.
That’s why I love running live programs, even in a world full of AI and on-demand content.
Not because the core information is necessarily better.
But because the thinking gets better.
The questions get sharper.
The decisions get clearer.
And progress stops feeling like a solitary effort.
Watching that all happen again over the last few weeks during the Ecamm Accelerator reminded me why I still care so much about how people learn and grow online.
Not with more content, but rather in the right environment.
Because when the environment is right, progress tends to take care of itself.
If it resonates, I’d love to hear your thoughts... where do you notice you make your best progress right now? Talk soon, Alec.
