Hi Reader, Welcome to the very first edition of Digital Backstage! This new weekly newsletter is all about taking you behind the scenes of my studio, with a laser focus on studio gear and how to use it to elevate your content creation. If you’re subscribed to my Digital Stage Digest newsletter, you know that it’s all about big-picture strategies and actionable tips for growing your digital presence. But sometimes, it’s all about the tools—and that’s where Digital Back Stage comes in: Explore...

Hi Reader,Pricing your products and services can feel like one of the biggest challenges in business. Set it too low, and you risk undervaluing your expertise. Set it too high, and you might scare off potential customers. The truth is, there’s no one-size-fits-all answer, but there are proven strategies to help you find the sweet spot that balances value, accessibility, and profitability. In this newsletter, I’ll share 10 ways to guide your pricing decisions—plus a bonus tip at the end that...

Hi Reader,As we step into 2025, it’s the perfect time to set new goals. But before you dive in, let’s talk about a common mistake that can derail even the best intentions: focusing too much on 'the wrong type of goal.' Let me explain. There are three types of goals: Outcome Goals: These are the big-picture results you want to achieve, like reaching a certain number of subscribers or hitting a specific revenue target. Performance Goals: These are the standards you set for yourself to measure...