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Alec 🎬 Take One Tech

📰 Don't Make This Classic Goal-Setting Mistake in 2025!

Published 11 days ago • 5 min read

Hi Reader,
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As we step into 2025, it’s the perfect time to set new goals. But before you dive in, let’s talk about a common mistake that can derail even the best intentions: focusing too much on 'the wrong type of goal.'

Let me explain. There are three types of goals:

Outcome Goals: These are the big-picture results you want to achieve, like reaching a certain number of subscribers or hitting a specific revenue target.
Performance Goals: These are the standards you set for yourself to measure progress, such as improving your video production quality or increasing your engagement rate.
Process Goals: These focus on the actions and habits that will lead to achieving your performance goals, like dedicating time each day to creating content or engaging with your community.

The Pitfall of Outcome Goals

Many people focus too much on outcome goals. While these are important, they can often lead to disappointment because they are not entirely within your control.

Focus on Process Goals

The real magic happens when you concentrate on process goals. These are the daily, actionable steps that drive your performance and, ultimately, your outcomes. By focusing on what you can control, you set yourself up for success.

The Power of SMART Goals

Remember to make your process goals SMART—

  • Specific: Clearly define what you want to achieve, so there’s no ambiguity.
  • Measurable: Establish criteria to track your progress and know when you’ve reached your goal.
  • Achievable: Ensure your goals are realistic and attainable, given your resources and constraints.
  • Relevant: Align your goals with your broader objectives to ensure they’re meaningful and impactful.
  • Time-bound: Set a deadline to create urgency and keep yourself focused.

This approach ensures consistent actions that lead to meaningful performance improvements and, ultimately, to your desired outcomes.

So, as you set your goals for 2025, focus on what you can control and let your process drive your performance and outcomes.

By the way, when I say 2025, you don’t necessarily have to set goals for the entire year. Personally, I prefer setting quarterly goals. This shorter timeframe can keep you more focused and prevent the procrastination that often comes with annual goals.

Book Recommendation

If you’re interested in this approach, I highly recommend the book The 12 Week Year by Brian P. Moran and Michael Lennington. It’s a fantastic resource for learning how to effectively plan and execute in shorter cycles.

What are your process goals for 2025? Let me know if I can be of any help! Talk soon, Alec.

Content Spotlight

One of my process goals this year is to do more vertical video content and live streaming... one of the I'm focused on is TikTok and I need 1,000subs to stream there, but I'm on 490 now! If you are on TikTok, I'd really appreciate if you would follow me there!

Tip Of The Week

Share a bit of the behind-the-scenes process.

One thing I’ve learned from posting content on TikTok and other vertical platforms is that people love seeing how things are done. It doesn’t have to be polished—showing the real, raw process can be incredibly engaging. If you’re looking for content ideas, don’t forget the power of behind-the-scenes content!

​Check out my Tik Tok feed for some of my recent 'rough around the edges' posts!

Want to fast-track your 2025 goals?

One of the most effective ways is through personalized one-to-one guidance. This kind of support can provide the ongoing accountability, tailored advice, and unique insights needed to uncover blind spots and accelerate your progress. That’s where Digital Stage Elite comes in and I have a couple of spots available!

Digital Stage Elite is a truly bespoke coaching experience, tailored to your unique goals and schedule. This premium, one-to-one program provides direct, personalised support to help you unlock your full potential and thrive in the digital space.

Here's what Internationally renowned expert fitness and wellness coach, Duane Carlisle had to say:

Duane Carlisle

Carlisle Performance Systems

"Working with Alec has truly been AN INCREDIBLE EXPERIENCE!"

"His patience and his knowledge surpasses anyone that I've ever worked with in the tech field. But more importantly, it's his application. It's his ability to understand what your needs are and then to problem solve and create a solution that's going to help you address whatever issues or whatever desires that you have.

Due to the personalised nature of this program, spots for Digital Stage Elite are strictly limited and I only have 2 SLOTS REMAINING in Q1 2025.

If you’re ready to take the next step and achieve transformative results, this is your chance to secure a spot in this exclusive program while places are still available.

Let’s craft a strategy that equips you with the skills, confidence, and tools you need to excel online!

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Thank you for being part of our community. Let's make 2025 and incredible yea!

Have a great day,
Alec 🙏😊
​🎬 Founder, Take One Tech

Alec Johnson

​Need Help? ☎️ Book a call with me​

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Alec 🎬 Take One Tech

Transforming your impact on screen

Empowering business professionals and coaches to enhance their online presence and elevate their presentations with the latest tech solutions. My mission is to help you become more productive, impactful, and professional with tech, so you can confidently present yourself and your content online.

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