📰 I can’t fit into my suits anymore... and why it doesn’t matter!


Hi Reader,

This Friday, I’ll be a guest on a webinar titled “Why Video is Your New Business Card.”

It’s a good title... punchy and memorable. But it got me thinking, because for years, I’ve been saying something slightly different:

Video is your new business suit.

It’s not about style or fashion. It’s about signals.

For decades, people have worn business attire not just to look smart, but to communicate things:

  • Respect for the people they’re meeting
  • Confidence in themselves
  • Attention to detail
  • Professionalism
  • Success and capability

And here’s the thing:

In today’s world of online business, those same signals are now being sent through your camera, whether you mean to or not.

🎥 Five Signals Your Video Presence Sends

1. Respect for Others’ Time and Attention

If you show up on camera looking and sounding clear with good lighting, clean framing, and crisp audio, it tells the viewer:

“I care enough about this interaction to make it smooth and easy for you.”

That’s respect, not just production.

2. Attention to Detail

Sloppy framing, echoey rooms, bad lighting... these aren’t tech issues, they’re perception issues.

When you show up dialled in, people assume (hopefully, rightfully so) you’re that way in every other aspect of your work too.

3. Authority and Confidence

It’s not about looking perfect. It’s about looking intentional.

When someone looks polished on video, they immediately carry more weight in the meeting. It’s human nature - we equate a strong on-screen presence with competence.

4. Professionalism in a Digital-First World

In the same way people used to put on a jacket before walking into a meeting room, showing up on camera prepared and presentable is part of modern professionalism.

It doesn’t matter if you’re wearing slippers... your frame is your suit.

5. Silent Signals of Success

You don’t need to talk about your results when your presence already suggests it. A strong visual and audio setup communicates success without saying a word. People will often judge your capability before you’ve even introduced yourself.

And here’s something I probably shouldn't admit…

The suits you see me wearing in all my promo images and profile photos?

I honestly can’t fit into any of them anymore.

I never quite lost the 'COVID weight', and now that COVID feels more like a distant meme than a recent memory, that excuse doesn’t really cut it anymore either.

To be fair, I’ve finally got back into a solid routine with 10km daily walks and the gym, but that’s beside the point.

Because the truth is, that image represents something I’ve now outgrown, both literally and metaphorically.

So if, like me, you feel it’s time for a new kind of business attire…

Consider upgrading your digital suit first.

Because what matters now isn’t the outfit, it’s the setup.

It’s not about the picture, it’s about how you show up live.

And with tech being as affordable as it is these days, you can create a polished, high-quality video presence for about the same price as a decent suit.

It’s one of the best investments you can make in your business.

And it’s exactly why I’m so passionate about this work.

If you are interested in attending the Free webinar I mentioned, it is hosted by Neil Farrimond and Martin Mckenna, and I'll be a guest along with Scott Skibell. It should be a great conversation, and is happening this Friday, 11th July... you can register below.

A strong video presence isn't vanity. It’s about trust.

If you’re building a digital business, it’s not optional anymore.

The way you show up on video is silently doing the talking.

If you need help developing your video presence, reach out... I'm here to help. Talk soon, Alec.

Content Spotlight

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🔴 My New Studio... Before the Tech Setup

I’m writing this newsletter from the desk in my new studio and in this video, I’m giving you a quick tour of the space, almost fully built out, but before any of the gear was moved in.

Given everything I said above, I should probably preface this by saying… You absolutely don’t need a dedicated building with three studio spaces in order to show up powerfully on screen.

I just happen to have some other plans that require it.

video preview

🔴 Live from the New Studio! | Q&A + Plans for What’s Coming

Join me for a relaxed livestream from the brand new studio space — it’s not quite finished, and yes, the desk is a bit of a mess… but that’s part of the fun.

In this session:

  • I’ll give a quick behind-the-scenes update on the studio setup
  • Share some of the plans I’ve got for upcoming content
  • And answer any questions you’ve got — about video, business, gear, or anything in between

No agenda. No slides. Just a chance to connect live, hang out, and talk about what’s next.

Tip Of The Week

Start with Audio

When it comes to levelling up your video presence, you don’t need to overhaul everything all at once.

Think of it as an upgrade path and the best place to start is with audio quality

If you need to make a choice, before you invest in lights, cameras, or backdrops, make sure you sound great.

Clear audio builds trust, holds attention, and instantly elevates how people perceive your professionalism.

Even a modest microphone can make a world of difference on Zoom calls, live streams, or course recordings.

Your message matters. Make sure people can hear it.

FREE 4 Day Workshop!

I’ve partnered with the team at Ecamm to run a free 4-day workshop where I’ll teach you how to create polished, professional videos in one take. No editing, no overthinking, and no burnout.

This is the exact process I use to record all of my course content, livestreams, and YouTube videos. And in this workshop, I’ll show you how to:

  • Structure your content for one-take success
  • Use Ecamm Live to simplify production
  • Build confidence and presence on camera
  • Start creating content without getting stuck

If you’ve been meaning to get consistent with video, this is the workshop that will actually make it happen... and IT'S FREE!

Until next time…

Thanks for reading and for showing up with purpose.

You don’t need to be the loudest voice in the room to be the one people listen to.

Sometimes it’s the small details... the framing, the clarity, the care... that say the most.

If you’re starting to think differently about how you show up on video, or if you’re quietly levelling up behind the scenes, I see you.

If this week’s note landed, or even just made you pause and think — hit reply.

I’d love to hear where you’re at.

Have a great day,
Alec
🙏😊

Alec Johnson
Founder 🎬 Take One Tech

Need Help? ☎️ Book a call with me


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This email may include affiliate links. I only share products and services I believe in. If you choose to make a purchase, I may earn a small commission at no extra cost to you. It’s a simple way to support the work I do. Thanks!

NEED MORE SUPPORT?

If you want to increase your impact in online meetings, presentations and in your content, here's how I can help:

1.) Consultation Services: Through exclusive one-on-one consultation and coaching sessions, I help entrepreneurs, business professionals, and coaches to enhance their online presence and elevate their presentations with the latest tech solutions. Get personalised insights and actionable strategies to navigate your unique challenges, enabling you to deliver your true value and maximise your impact on the digital stage. Let’s chat and take the next step on your journey to digital mastery today.

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113 Cherry St #92768, Seattle, WA 98104-2205

Alec 🎬 Take One Tech

Empowering business professionals and coaches to enhance their online presence and elevate their presentations with the latest tech solutions. My mission is to help you become more productive, impactful, and professional with tech, so you can confidently present yourself and your content online.

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