Hi Reader,
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I’m thrilled to welcome you to the Digital Stage Book Club! Each week, we’ll dive into a new book that’s designed to inspire, inform, and empower your journey on the digital stage.

We’ll also be discussing each book inside the Digital Stage Network, our private community space available to Academy members, so you’ll have the chance to share your takeaways and hear from others walking a similar path.

For those looking to dive deeper, we’ll be hosting a monthly live session exclusively for Academy members to discuss these reads and share insights. More details on how to join coming soon!

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Let’s dive into the first pick!

✍️ About the Author

Dan Ariely is a renowned behavioral economist and author, known for his fascinating insights into the quirks of human decision-making. His work explores why we often make irrational choices and how we can better understand our own behaviour.

📖 About the Book

Predictably Irrational dives into the hidden forces that shape our decisions, from the influence of social norms to the power of expectations. Dan Ariely unpacks why we often act against our best interests and offers practical tips for making better choices.

💡 Why This Book Matters

I’ve always been fascinated by behavioural psychology, because as business owners, understanding how people actually behave (not just how they say they behave) is critical. The more we understand what drives decisions, the better we can position our products and services to truly serve the people we’re here to help.

Take sales funnels, for example. Some people have a visceral reaction to that term. Maybe you’ve been in someone’s funnel before, opted into something, and felt like you were just being pitched. And sure, that happens. But if we flip the script and approach sales funnels from the perspective of someone who genuinely believes in the value they offer, then it’s not about being pushy. It’s about guiding people toward transformation.

If you know what you offer can change lives, then I’d argue it’s your duty to make that journey as accessible and compelling as possible. That’s where understanding human behaviour becomes so powerful. Dan Ariely’s Predictably Irrational brings this to life with relatable, surprising examples of how and why people make the choices they do, especially when those choices seem illogical on the surface.

This book gave me a ton of insights around how to better frame offers, guide decision-making, and ultimately serve clients more effectively. Not by manipulating, but by meeting people where they are and understanding what really drives them.

That’s why I’m recommending it to you. If you’re building anything that involves people (and let’s be honest, what doesn’t?), this will help you do it more thoughtfully and effectively.

💬 Join The Conversation

Academy members, let’s dive deeper inside the Digital Stage Network — you’ll find a dedicated space to share takeaways, ask questions, and connect with others who are reading along.

Not a member yet? No worries. We’ve got something exciting in the works. Stay tuned — we’ll be sharing news soon about how you can get access and join the conversation.

In the meantime, I hope you enjoy this week’s read. And if it sparks something for you, feel free to hit reply and let me know what stood out.