Hi Reader,

It’s been a minute!

My regular weekly newsletter hasn’t been so regular these past few weeks. Between running the Ecamm Live Accelerator, wrapping up the 15-week Digital Stage Launchpad program, traveling to help a close friend set up their studio, and giving priority to family, I gave myself permission to skip a few.

That pause gave me something unexpected: perspective. Sometimes when you step back from the constant rhythm of creating, you start to see what all the creating was actually building toward.

From Tools to Freedom

Over the past few years, I’ve been shifting from Take One Tech, with its focus on the tools, to The Digital Stage, which is about something bigger.

At first, I thought people wanted tutorials and shortcuts. And they did. But I noticed something: once they’d mastered the software or nailed the workflow, a deeper question remained. Now what?

The answer kept circling back to freedom.

• The freedom to work in a way that feels natural.
• The freedom to earn in a way that feels sustainable.
• The freedom to live in a way that actually feels like life.

Most entrepreneurs I meet already work hard. They’re not short of ideas. They’re not short of ambition. What they’re short of is freedom.

The High Cost of Missing It

When freedom is missing, the cost is high and it doesn’t show up all at once. It creeps in slowly.

At first it’s little things: working late to meet a deadline, skipping a family dinner here and there, telling yourself you’ll catch up next week. But “next week” rarely comes. Months later, you look up and realise the business that was supposed to buy freedom has quietly stolen it instead.

This is the pattern I see even in my most accomplished coaching clients. From the outside, they’re thriving. The numbers look good. The brand looks polished. But beneath the surface, there’s a hunger for something they can’t quite name. That “something” is freedom.

The Four Freedoms

Over time, I’ve come to see that freedom isn’t just one thing. It shows up in four distinct ways:

• Time Freedom – the flexibility to truly own your schedule every day, instead of feeling like your calendar owns you.
• Financial Freedom – the resources to shape your lifestyle with security and choice, rather than constantly chasing the next launch.
• Location Freedom – the ability to run your business from anywhere in the world, whether that’s your home office, a coffee shop, or halfway across the globe.
• Mental Freedom – the clarity to direct your mind with focus, balance, and peace, instead of carrying the weight of an endless to-do list everywhere you go.

These are the freedoms I’ve been intentionally building for myself and my family over the past four years and am grateful for every single day.

Born from a Desperate Moment

But here’s what I’ve rarely shared: none of this started from a place of ease. It was born out of a moment of sheer desperation.

There was a point where my family’s future was on the line. I had to decide whether to walk away from Take One Tech, which at the time was just a side experiment, or go all in. There wasn’t really a middle ground. I chose to go all in. And it paid off, but not without scars.

If I’d known then what I know now, I could have saved myself years of wasted effort and struggle. The detours, the false starts, the tools I didn’t need but thought I did they all ate up precious energy. And they delayed the real prize: a business that gives life, not just consumes it.

That’s why I’m so focused now on helping others feel this freedom without the same costly detours.

What Freedom Really Means

Real freedom comes from design: consciously building a business that serves your life instead of consuming it.

Because freedom isn’t about stacking more systems on top of an already busy life. You can buy every productivity tool on the market and still feel trapped. Sometimes what holds us back isn’t another missing system, it’s the internal roadblocks we carry into the ones we already have.

That’s why next month, in The Freedom Formula, I’ll not just be sharing my story in full raw detail. I’ll help you ask the right questions and show you the frameworks I wish I’d had when everything was on the line plus share how I tackled a lifetime of chronic procrastination to finally break free from that too!

Freedom isn’t abstract—it’s mindset, decisions, habits, and design.

So let me leave you with this question for now:

Hit reply and tell me... I’d love to hear. Talk soon, Alec

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In this video I walk you through exactly how I create full video courses using Ecamm Live—without any editing or post-production.

You’ll see how I:

• Plan and structure each module
• Use Ecamm Live to record in one take
• Build scene layouts that simplify production
• Create a streamlined workflow that saves hours of editing time

Whether you’re building your first course or looking to simplify your current process, this session will give you a behind-the-scenes look at the exact system I use every day.

Join me LIVE to Discover the 5 Core Ingredients required to turn your expertise into a thriving online business that GROWS YOUR REACH AND REVENUE, whether you're starting from scratch or reshaping what you've already built!

This isn’t a surface-level webinar. Each session runs 3+ hours, packed with hands-on strategies, real examples, and practical steps you can put into action immediately.

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Until next time…

hanks for reading and for spending a little time with me here each week. Writing these notes isn’t just about sharing updates—it’s about keeping the bigger picture of freedom in focus while we build businesses that last.

I hope to see you at the Freedom Formula event next month, but either way, I’m glad we get to keep this conversation going here. If today’s note left you with a thought, a question, or even a challenge you’re working through, just hit reply... I always enjoy hearing what’s resonating for you.