Hi Reader,
In the world of impactful video, there’s a formula I often talk about: The Value Formula.
V for Visuals, A for Audio, and L for Lighting — all crucial elements.
But it’s the U that’s most powerful: Understanding. Not just the technical aspects, but the possibilities. (I'll come back to the E!)
Last week’s Digital Stage Summit was all about this - With 42 incredible speakers, panelists and commentators and 33 hours of amazing content, we explored what’s achievable with a camera, a mic, and a vision for our business when we step up onto our Digital Stage.
Here's a snap shot from one of the bonus Q&A sessions we held for Digital Stage Summit VIP Pass Holders. (Thanks again to our awesome speakers for making extra time for these! 🙏😊)
It was great to get some direct feedback from folks who had attended the summit and indeed the speakers as well!
The verdict? — Eyes were certainly opened to a wealth of new possibilities!
(By the way... did you miss the summit? You can grab the replay pass here)
But here’s the catch...
Possibilities mean nothing without action.
I feel like if I was presenting now I'd pause and then say that again...
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Possibilities.... mean.... nothing.... without.... ACTION.
"Type 'ACTION' into the chat if you agree!" 😂
That’s where the E in Value Formula steps in: Execution.
You've got to start putting the lessons learnt into practice.
But where to begin?
Even with just the summit alone, that's 33 hours of 'study' before you even begin implement, so I get that it’s easy to feel overwhelmed by all that content.
Here's what to do...
Follow these 3 simple steps to start executing effectively TODAY:
1. Clarify Your Goals: Define what success looks like for you in a year, and break it down into quarterly goals - This is perfect timing since we're just approaching Q2!
2. Identify Your Gaps: What skills or knowledge do you need to achieve those goals? Don't be distracted by all the shiny pennies... pinpoint where to focus your learning to move you in the direction of your goals.
3. Take the First Step: Choose one action you can implement this week. Small, consistent steps lead to big results.
In my closing session of the Summit I talked about this concept of 'Mastery Stacking'... you don't need to learning it all or do it all.... just layer things up over time, always keeping that end goal in mind.
Want a shortcut?
I guess you'll be expecting me to say: "There are no shortcuts — you've just got to do the work, right?" - WRONG!!
There absolutely is a shortcut, and more than that - a fast track to success!
So what's the secret? Don't do it alone!
Most professionals trying to grow their business with video get stuck — and it’s not for lack of effort.
They spend time researching, watching tutorials, attending summits, testing tools… but never quite feel confident or consistent.
What's missing?
✅ A clear, proven structured path to follow
✅ Personalised support from an expert who's done it before
✅ Accountability to stay focused and build momentum
That’s exactly why I created the Digital Stage Academy!
It gives you everything you need to simplify the tech, build your presence, and grow your business — with clarity and confidence.
Doors to the Academy are NOW OPEN to new members through Friday 28th and membership starts from JUST $27 a month (or just $22.50 on the annual plan!)
Whether or not you join the Academy (more on the Academy down below), start taking action today - I'd love to support you on your journey. I'd love to hear about your Q2 goals and where you need some more guidance - hit reply and let me know. Talk soon, Alec.
